Beyond the free items, the "Premium" items are lacking as well - different color does not constitute "premium" - queue the Cargo Pants issue.
In terms of store, can we not have items categorized rather than a temporary selection of items (Decks, Wheels, Apparel etc.) They can keep it rotating, just have everything available within a season organized better.
I get to have a "branded item" that's going to cost money, but the value of real money you spend for what you're getting does not provide incentive. Or at least make it so the "free currency" can be utilized as well. 300SVB item could cost 3000 Rip Chips.