Guilds losing purpose

Hmm. I never really thought about that, but you kinda have a point. 

I remember different guild mates had to work on various teams for specific raid tiers.  "Hey can you farm this team for phase 4?"  That was kinda interesting and didn't force everyone to farm the same things. Now we all need the same teams or else we can't progress. limiting the toons that can participate eliminates a lot of creativity.  I was pretty excited when my cls, gar saxon, and isc put work in on the sith raid for the 1st time.

guild mates would engage in theory crafting together. now it's just, ok get gungans, get jedi, move mods.  like an assembly line. 

you may be onto something 

Your logic is sound.  We do communicate about TB requirements, but our guild, like many others I'm guessing, just does TW on Sim.  The raid we do our work, but we don't coordinate for that other than reminders to hit it.  Most of the game is just routine individual stuff.

TW is boring garbage, but the problem is that it's old and they don't prioritize "old" very high.  Similar to GAC that hasn't had an update in years, though TW has gone longer without one.  I think the other issue with those is they give players rewards and CG doesn't so much care to update rewards to give us more from events.

Their only priority at this point is giving us more planets to unlock with ridiculous requirements (you have defenses that ONE SHOT R9 tanks with a basic, yes, really.)  and give us new garbage datacron sets to spend money, time, and resources to rent for 4 months.  Oh and releasing new shiny's that destroy "old" GL's and other old meta teams.

CG your deal is getting worse all the time.

Discord? Are you serious? A guild does not have to have that stupid chat BS in order to be an effective as a guild. Please get over yourself. 

I don’t really agree with this. Perhaps some guilds have tired officers or even at a plateau in terms of performance which can cause discord to go quiet. Being an officer is largely a thankless task that provides no additional rewards but takes a longtime. So some don’t change up TW very much. But there are still some very active and competitive guilds who have to co-ordinate a lot to punch up in raid, TB and TW. 

Whilst many auto their way through the raid, SBR certainly offered better scores for manual battles. Higher relic investment in the latest raid provides some auto max score capacity. However, for many this comes months in when content is becoming stale and auto battles reduce effort until the next raid release. Which again will stir up a lot of chatter on optimum squads.

TB had changed to focus more on operations, this does require organisation and permanent review when players leave. But missions become important later on. And with SM’s in Zeffo and Mandalore, there are more important missions than previous TB for players to progress to. With needing 30 completions again this requires a push from the guild.

Of course if a guild has achieved everything already then it will feel like playing on auto pilot. But then it must be a fairly end game guild.

"guilds need to be able to complete objectives for in-game rewards"

This exists. Raid rewards, TB rewards, TW rewards. 

Guilds have no purpose? Guild cooperation is more required than ever to score well in the raid, meet the star goals in TB and execute defense and offense in TW. 

I disagree with OP's suggestion that TW rewards are somehow insignificant. TW (at a certain GP threshold) rewards droid brains (otherwise only available for monstrous crystal prices or through raid tokens and oh, you need a guild to get those too) and mk3 datacron rerolls (otherwise only available for crystals). The difference between winning (60 mk3 reroll materials) and losing (20) is also huge. Dcrons won't become less important. Every set introduces a few must-have, OP lvl9 abilities that players have to reroll to get using mk3 materials. 

Character/ship shards are the most important rewards in the game, but most of the gear to build those characters is obtained through guild events. Darth Bane will do nothing for you at gear 8. 

I don’t really agree either-

Guilds are still needed to get higher prize boxes in the raids. But more importantly guilds are sharing information and strategies. I like to think that everyone in my guild is a better player because they are in the guild. 

I think a major portion for me at least is time consumption. I work 50 hrs a week and the game just keeps adding more needlessly tedious events/teams to the rosters. Gungans for example time you out. The new raid sometimes you just put your device down bc you know they are going to go 14x before you get a turn. TW is not fun or engaging or rewarding enough to care win or lose.

I took a couple of years hiatus but I remember guilds being somewhat active back then and this was when the Rancor raid had first come out.  I came back late last year and their are so many new guild raids and like you said are auto complete move on, with the exception of TW, there is not much communication (inter guild).  Nothing that really forces guilds to work together.

I agree with TB. I have yet to full star either geo TB and DS hoth. I cannot find a guild that can fully star it and is willing to go back to it because of its terrible rewards. Hoth is fully auto, every single battle all the way to the last day. But who knows if I will ever get the achievements now. Every one wants to fully focus on the new TB.