LSBs and Nervous Spending

I don't think you get how mobile games with paid for elements work.

Its not in CGs interest to let players know in advance what is coming at cheaper prices, why would they want to lose out on your potential increased spending? Similarly they won't put them on sale permanently as then they won't create FOMO to buy these.

Also utter nonsense that their bottom line would increase as you've already stated that you could waste "hundreds of dollars" on them.

Seriously could you imagine it being mentioned at a CG/EA meeting?

"We're going to roadmap all our LSB packs in advance as we think that will increase our bottom-line"

"Wait, won't players who might be tempted to spend more now then just wait till they can get those characters for a fraction of the cost....won't everyone? Not to mention their will be no FOMO impulse spending from lower spenders"

Why don't you contact other companies and ask that they tell you in advance when the items you want will be on sale as it will improve their bottom line....I'm sure they wont laugh...

I would argue against many of your points. Thank you for your conceited reply though.

Their profits have gone down, not up, since the introduction of LSBs. I think you overestimate the value of these LSBs. They are lower cost bundles that require very high sales to be feasible. I believe many people have slowed their spending as they wait for LSBs, the data backs this idea up as well though it may be for a number of reasons. I do not think people are willing to waste "hundreds of dollars", and if they do.... many of them quit the game and all repeat spending is gone (I would). Getting a few hundred dollars out of a high spending account, just to lose them long-term, is not a good strategy for a game. Personally I want to spend on a number of older teams, but I will not... because of LSBs. 

I did not say they should roadmap all LSBs. That is a wild take. I just said they should give us an idea of their plans for the future, they should give us more transparency... I even said, "even a hint". Your points are not functionally wrong, I just think the strategy you are outlining is preventing a lot of spending that would have otherwise taken place. This strategy destroys consumer confidence and inarguably prevents many sales from taking place. Most of the time there is a level of guilt when you spend money on a mobile game for pixels. They have combined this guilt with fear that not only will you get nothing physical for your money, but everyone else will get those same pixels for a fraction of the price.

I think LSBs are more for mid-game players than new players. Even with an LSB you still need other resources such as gear and mods, which is in lower supply for new players. 
For me personally LSBs don’t affect my farming goals/strategy. If something comes out that I’m working on, great. I can finish it off and move on to the next project. 
As far as the money spending…that’s on each individual person. I believe spenders will spend regardless. 

True. But many spenders will spend elsewhere if they feel they have wasted their money.

And I think early and mid game players greatly benefit from LSBs. Early game players get a few bundles and they can immediately complete many PVE events and maybe even get into a decent guild. It jumps starts their recurring income and gives them access to events that would have taken months to enter.

Again I just wish they would outline some high level plan. Tell us their goal for LSBs. Maybe discuss if old ones are coming back... because if they arent, maybe i farm Rey... maybe i farm StarKiller... but i cannot get myself to do that now as it could come back at any time. I just want transparency.

I hear what you are saying,  I've been there too. I recommend farming the toons you want and assume no bundle for them.  If the pack does come out then it does and you have no control over that. If it doesn't,  then you are building the squad that you want to.  I just got BB to relic 5. If they release it, so be it. They are toons I wanted and I farmed them.  I can save money and not get the lsb that time.  

This.... is.... great advice.

My ADHD mind will not allow me this peace. I am jealous of you and agree you are 100,000% correct.

But at the same time, consumer confidence should be considered by any marketing team. The idea of LSBs directly damages consumer confidence. If I was in the CG marketing team I would have ensured the LSBs did not expand past early game. Toons like C-3PO, R2-D2, Yoda, Thrawn, etc, prerequisites would definitely be in LSBs. FULL SLKR/Rey packs sets a tone for LSBs that I dont think is healthy for the game... and I think they realized that as we have not seen one since.