Packs/Worlds showing as deactivated in-game/Not active after purchase

I purchased Businesses and Hobbies the other day. Its supposed to come with a new world to play in. When I go to click on the world, it tells me it's not installed, and when my pack is done downloading to restart my game. I have restarted not just my game, but my whole computer. 

I just bought and downloaded Businesses and Hobbies through steam, but it will not show up in game.

 I've ensured that it's downloaded both in steam and the EA app, restarted the game and my computer several times, cleared cache from EA and Steam, verified the game files, done EA app recovery, and uninstalled and reinstalled the Sims 4. All mods and custom content are disabled and I've tried uninstalling just the expansion pack, running the game, exiting, and then reinstalling the pack and nothing works. I am at a loss for what to try next and I don't understand why it won't show up. At one point after launching I got the banner introducing me to the pack in game, but every other time I've opened the game since then I've had no access to the pack. The world shows up that I've purchased it when I go to manage worlds, but it's greyed out and saying the content isn't downloaded. No CAS items show up in create a sim either.

Any help would be greatly appreciated, I am at a complete loss for what to do. 

My DLC wont show up as owned in my game. It says that the packs are not owned, but they are installed. I have repaired the game, uninstalled Sim 4 and each pack, to no avail. I would greatly appreciate some help, as its frustrating not being able to play the game. ESPECIALLY after the last update.

Same here, my occults won't pop up at all besides alien...

Same for me on PC. I bought and downloaded two new packs today. I downloaded, uninstalled and then downloaded again. The worlds show up but are grayed out, saying that the expansions need to be installed, and restart the game. Extremely frustrating.

EA really needs to fix this.

Same! I uninstalled every single pack and base game, removed mods, cleared cache, etc. It doesn’t show that I just brought a new ep as well as when I load into the game the world map for that ep shows up grey. 

The same thing is happening to me with Growing Together and Cottage Living right now. I’ve done literally everything recommended online and I’m so frustrated. Any help is appreciated.

Me too! Same problem.

I encountered the same problem. I bought two DLCs, but one of them, Cottage Living, always shows as not downloaded in the game.

How?!