What Survey Question Gave them the Idea for Spongebob?

Lego, Barbie, Moschino, Minecraft, Fortnite, ... everybody did SpongeBob products.

Why ? To follow the trend and reach new customers.

My guess is they were approached to make it as an advertising effort since there is supposedly a movie. Unless I learned that information incorrectly, as I think I saw that via these forums. There seems to be a couple of packs advertising other media franchises to us.

Do what I'm doing, aside from point out to everyone how stupid the idea is and how much EA does not deserve our business, I stopped buying their crap - because that's what they have been churning out.  Pure garbage in an effort to bilk people of their money to line their own pockets.  Yes, they are trying to capitalize on the movie - but rather than do something interesting (like adding Star Wars Land as a vacation destination in the Batuu set) they did Spongebob.  EA is once again in a race to the bottom of the barrel.

I want to know which survey the us players filled out that gave them the idea or data that we wanted something like this. It makes me wonder if we said yes to a vague question and they just assumed we wanted something like this. I want to know WHAT gave them the idea of implementing something like this. I grew up with SpongeBob, and don't get me wrong, I do enjoy the show. But the Sims? And if the Sims, why MULTIPLE releases of this type of stuff? Did they not look at past data and consumer information on the Star Wars pack? It's almost giving "We had to do something for a contract." Like... just because SpongeBob is having more movies, etc. It does not mean that, as a company, they have to take that deal. There are other better collabs they could have done. I could see if they wanted to do something like this, just offering a Kit and moving on. But it seems they are choosing not to go that route, and it's bizarre.

Out of a ton of ideas, who in the world thought that Spongebob was a good idea? I honestly thought this must be an April fool or a really bad joke. 🤡 But I guess that's not the case because we are in December, right?  Maybe I'm confused, LOL. I mean, come on!  What has Sims 4 to do with Spongebob and how do they justify this as a good idea? Who asked for this? Nobody, and it's because of cash, correct? They are promoting the new movie. Another totally unrelatable, useless promotion.  Because I can't imagine any other reason why this is supposed to be a good idea. Guys, please tell me that I'm not alone. 😭🤣