Veterans Day pack issue

Now I for one am all understanding to donate and support the military through various ways, especially Veterans Day, but I kind of have to point to the line in the sand.  

I've served 9 years army, but how does it make sense to charge veterans and active duty soldiers for said special Veterans Day cosmetic pack, it would be more appreciated if your were (navy, marine, etc.) you got a cosmetic pack for your specific service and made still made it accessible for common consumer, I'm not saying this as sole person but I've seen other vets share similar opinions on the matter on the Facebook group also. People will say I'm complaining or I don't have to and It's fine I don't have to purchase it, but I've served my country enough and I don't think it's worth $12 just to tell myself thank you for your service