Why dont they have showdown SBCs regularly

Why can't this lazy company do showdown SBCs on a regular basis , why can't they do one for the game of the week every week , itll keep people engaged with the game whilst following real life football, I can't understand why they do one and then theres absolutely nothing for months , it's bizzare and looks to me like it's just pure laziness , they should do a minimum of 1 per week every week, for the international break do one for an international maybe of a smaller nation 

If you're really listening consider this idea , why not??? It doesn't effect the power curve it doesn't effect your sales , it'll be popular if imagine , who doesn't like a player SBC that's linked to real life m, it'll be so much fun and engaging