Europe - The most expensive packs so far were 2400 coins, which is equivalent to 20 euros in Europe.
It's not about whether 20 bucks is nothing. 20 bucks can be a lot or a little, depending on the region or income. And regardless of whether I can afford 20 euros or not, I simply don't see the point in spending 20 euros for one skin and ten pictures. I would rather spend 2-3 euros (for example) on a skin so they would have earned something than nothing at all, because I'm not going to spend 20 euros into these packages, even though I'm only interested in one thing.
And you have to look at it as a whole: if you want all the skins, you currently have to spend 300-400 (estimated), and it will increase rather than decrease each season. Which I find excessive for on full price game.
And I think many people (not just me) would rather buy skins only than these packs with pictures etc. They can leave the packs in the game, but at the same time the skins should be sold individually.
That's just my thought.
(I wrote bucks because I don't know the exact prices per region and all currencies.^^)