True!! EA does not care.
One of the reasons that EA does not care is that they want/need/drive you to cheat by overpowering players.
So, when you play the game, you see a 5'3 player being able to get a header from a 5'11 player, or a 60kg attacker pushing a 90kg defender out of the way...
Then you have to go and spend money (more than you normally do) to win a game and when you still can't win, start cheating...
Imagine if somebody was able to do some research on the ownership of the sites/companies selling all these "illegal" coins/points/codes... Would the results get him/her close to EA.com?
I really really wonder...