Number of speed packs for sell smell of desperation.

🥱

So what is the point of the post? Are you concerned EA is going to close the game and doing like some sort of pump and dump? or you just mad they are selling LSBs for characters you had to work hard for more recently?

CG is on track to make at least one more billion in revenue from SWGOH, don't expect them to leave it anytime soon.  At that, CG doesn't care about you or your opinion, their priority now is new players.  Which, is what all these new packs are targeted towards.  It's been that way for over a year now.

So, buy it or don't, it's not a concern.  newbies will buy it to catch up.

It's not desperation, it's the May 4th celebration.

My advice is to focus on your own game.  Don't wish  the same experience on others that you had.  The better for newer players the richer the game, the better your eventual experience.

As long as you're doing what you can, what others are doing or getting isn't a concern.

Jabba is over a year since release by now, so a LSB during the May 4th celebrations isn't out of the question. Also, Christmas tends to be more likely to be when revenue will take a dip, since players will be spending their money elsewhere, i.e. presents for family and friends. Revenue picks back up around January/February, when the team releases "sale bundles" to pad the end-of-fiscal-year report numbers a bit - no shade guys, everyone does it. Plus there's less incentive to spend around Christmas/New Years because CG generally run assault battles and basically give away resources for free in inbox gifts then.

Packs are...well, I'll be generous and say mostly reasonably priced. A few feel a bit gouge-y, but CG did try to get worse with the new Imp Remnants around GL Ahsoka's release, and the backlash was bad enough that they haven't tried it again, although it'll be interesting to see what happens when the next GL releases.

Also, it's beyond daft to say EA are desperate for cash. Multi-billion dollar conglomerate is desperate for cash, right. Firstly, the game is managed by Capital Games, who retain control of pricing and bundles, not EA. It's CG who set the prices, and while sure, they may set them according to recommendations from EA, who are the parent company, final decisions rest on CG's shoulders as far as I know. Pretty sure EA don't have a big red button to veto CG's pricing decisions unless they're outlandishly dumb, i.e. "get everything in the game maxed out for $0!", or "get 1 shard of an off-meta character for $10 billion!".

Secondly, the revenue from SWGoH is like a drop in the oceans of Kamino to EA. EA Sports alone probably earns like 10-20 times per year what CG have in their entire time running this game. Maybe that's a tiny bit of hyperbole.

Of course, I'm not agreeing with your point of view, so I suppose I'm just one more "loyal ea clone".