It seems the issue might be able to be bypassed by using a windows admin account. However, games should be playable and launchable without currently using an admin account, whether the reason being that you are not able to use an admin account and being locked to a standard windows account or just not wanting to use an admin account on a daily basis for security reasons. It's not an issue to be required to run programs as admin and whatnot, that is understandable, fairly common. However if you are required to be logged in and using the admin account only to launch the game that is a big issue.
I have also seen that this possible solution doesn't even work for some people, meaning some people have tried running the game through an admin account with no success. So there is still some underlying issue with games not launching and there has to be a solution for running the game on a standard windows account.