Is Ultimate Team designed more as a monetization system than a football game?

I want to discuss the structure behind Ultimate Team rather than simply complain about gameplay. When you analyze the system logically, several layers appear that explain how the mode works.

First, the economic structure.

Ultimate Team is built around pack sales. Packs contain random rewards, and the best cards have extremely low probabilities. At the same time, the competitive environment pushes players to obtain stronger cards. Because of this, improving a team often becomes connected to opening packs or spending coins.

Second, the power progression.

Every few weeks the game releases new promos, special cards and upgrades. These cards are usually stronger than previous ones. Because of this power creep, cards that were strong a month ago quickly become outdated. Players therefore feel constant pressure to upgrade their squads.

Third, the psychological design.

The pack system uses random rewards, strong visual animations and limited-time events. This creates a reinforcement loop where players feel excitement when opening packs and urgency during promos. Time-limited content also creates fear of missing out.

Fourth, the gameplay layer.

Gameplay often rewards specific attributes such as pace or certain playstyles. Because of this, certain cards become part of the “meta”. These cards are usually the rarest or most expensive ones.

When these layers are combined, Ultimate Team becomes more than just a football mode. It becomes a loop where players constantly chase better cards.

So the real question is not simply whether the game is fair or unfair. The real question is whether the structure of the mode is designed primarily to encourage continuous engagement and spending.

What do you think?