Ultimate Team (and similar modes) killed sports gaming.
At first, it was one of the most innovative ideas ever introduced. But the moment publishers realized how effectively they could monetize frustration, the focus shifted away from quality and authenticity.
Look at review scores today. Most sports games sit at 3 stars or lower, yet still get nominated for Best Sports Game of the Year. There was a time when reviews and scores actually mattered—now they don’t. Games can be recycled on the same engine, slightly tweaked with new menus, a new title screen, and new box art, and they’re sold as “innovation.”
Since FIFA switched engines, most changes feel like slider adjustments, minor graphical updates, and recycled motion captures. This leads to broken gameplay:
animations not finishing properly
players slowing unnaturally before headers
input lag tied to animation priority
muddy movement and delayed reactions
These aren’t random bugs—they’re side effects of systems pushed too far.
The business model is clear. It’s a push–pull strategy: frustrate players, create artificial problems, then sell the solution through better cards, packs, or upgrades. In theory, that’s marketing. In practice, it crosses into exploitation.
It’s similar to modern cars: they look great, feel comfortable, but start falling apart at 50k km instead of 120k. “They don’t make them like they used to” exists for a reason.
EA won’t back down because Ultimate Team is now the center of their marketing and revenue. Until consumer-protection laws catch up, this trend will only get worse.
This is just my perspective—but it comes from 30 years of playing games from this company.